I’m a Bridal Designer & Stylist – These Are the Secrets Brides Need to Know Before Saying Yes to the Dress
April designed and made her MAFS bridal gown in just 2 weeks! Having worked in bridal styling & now launching her own range of gorgeous gowns, she shares her top tips on finding your dream dress, and avoiding the chaos that can often unfold in a bridal boutique!
“Before I became a designer, I spent years as a bridal stylist. I’ve dressed brides from all walks of life, each one dreaming of that “wow moment” as they walk down the aisle. But here’s the truth: it’s not just about the dress. It’s about you, your personality, and your big day. And some brides are making big mistakes… So here’s what I really want brides to know before they step into the fitting room…”
April shares the 3 Biggest Mistakes Brides Make. She says, bringing the entire bridal party to appointments is a common issue: “I get it — you want your mum, nan, best mate, and cousin’s dog to weigh in. But too many opinions = bridal meltdown. Too many cooks spoil the broth. I’ve seen some heartbreaking moments. From jealousy to choosing what someone else wants and not what you want. Take one or two people whose style you trust and who know you well. This is your dress, not a group project.”
Shopping before setting the vibe is also a bad idea. Buying a ballgown when you’re planning a barefoot beach wedding? Not ideal, but there are options to play with. A lightweight A-line perhaps? April says, “Your dress should most importantly be — you! Don’t choose your dress just based on the venue. If your venue becomes no longer available, you have a dress that you don’t truly love. Choose a dress that reflects you and your personality. If you love it, that energy radiates, and everyone will love you in it.”
“Your future MIL might love lace, but if you’re more minimalist chic, don’t force it. The happiest brides wear what makes them feel like themselves, not what others expect. Don’t choose something just to please everyone else.”
April shares her Tips to Find The One
Know your body, not just your Pinterest board
That mermaid gown might look lush online, but your dream dress should flatter your figure. Pear-shaped brides often shine in A-lines, while curvy girls rock a structured corset. And petite brides? Try modest slit styles to show off those legs!
Fabric matters
Heavy satin in July = sweat-fest. Go for lightweight chiffon or tulle for summer weddings. Want drama? Mikado and crepe offer structure without the bulk.
Be honest with yourself
If you don’t want to wear white, don’t! Some of my most iconic designs like our Aurora black gown have been snapped up by edgy brides who wanted to make a statement. And yes, you can still look bridal in black.
Accessorising Without Overdoing It
If your dress is heavily embellished, go simple with accessories — think sleek earrings and a delicate veil. But if you’re wearing a minimalist gown? That’s your chance to sparkle with a statement headpiece or bold shoes. And remember: your veil doesn’t have to be traditional — it can be switched for capes, pearl-studded veils, or even feathers.
Some of my favourite designs, like the Anya or Alice mini gowns, are shorter, sassier and 100% aisle-appropriate. These are fab for registry office weddings, city ceremonies, or brides who want to dance the night away without tripping over tulle or changing into another dress for the reception. Black gowns like my own Aurora design work for gothic goddesses or those planning ultra-modern celebrations. I’ve even seen brides pair them with leather jackets and Doc Martens! Bonus — a black gown can easily be worn again.
Dress for the Day You’ve Planned!
Church wedding? Classic silhouettes, longer trains, and veils never go out of style.
Beach bash? Think floaty fabrics, strapless or halter styles, and go barefoot or boho.
Registry office? Shorter gowns, jumpsuits, or chic tailoring will turn heads for all the right reasons.
Destination wedding? Choose fabrics that travel well — no one wants a creased dress in Capri.
Your wedding dress should feel like slipping into the best version of you. Don’t stress about tradition, trends, or your mum’s opinion. Whether you want a black mini dress or a cathedral-length train, own it. You’re the bride. You make the rules.
