In this interview, she shares how her love for design and clear thinking shaped her work. She speaks about challenges, working across countries, and staying true to her vision while building a strong and meaningful career.
Can you tell us a little about yourself and how you first became interested in design and business?
I have always been equally fascinated by creativity and structure. From a young age, I was drawn to how spaces shape human behavior and how strong ideas can be built into lasting enterprises. Design allowed me to express emotion and vision, while business gave me the tools to scale impact. For me, they were never separate paths but part of the same instinct to create something meaningful and enduring.
You studied both economics and design. How did these two areas come together in your career?
Economics taught me how systems function, how value is created, and how decisions ripple outward. Design taught me how to translate intention into experience. When combined, they allowed me to build not just beautiful spaces, but sustainable businesses. Every project I approach today is both a creative statement and a strategic decision.
How did you start working with big events like Maison and Objet Paris?
My work reached a point where it was not just about interiors, but about perspective. Maison & Objet values originality, authorship, and global dialogue. That alignment opened the door. I approach these platforms not as showcases, but as opportunities to contribute to the cultural conversation around design, identity, and future living.
You support women in design and business. What inspired you to do this?
I know firsthand how challenging it can be to build authority in industries that demand confidence before permission is given. Supporting women is not about exclusion, but about elevation. When women have access, visibility, and mentorship, the entire industry becomes
Can you share a challenge you faced in your work and how you solved it?
One of the greatest challenges has been resisting the pressure to dilute my vision for speed or approval. The solution was clarity. Once I became uncompromising about intention, the right clients, partners, and opportunities followed. Focus creates momentum.
Your book EVOKE was launched during New York Fashion Week. What story or idea did you want to share through it?
EVOKE is about emotional authorship. It explores how design can provoke feeling, confidence, and identity. I wanted to show that spaces are not passive backdrops but active forces that shape how we live, lead, and see ourselves.
You manage very large construction projects. How do you balance planning, strategy, and creativity?
Creativity thrives within discipline. Strong planning and strategy create the framework that allows design to be expressive rather than chaotic. I lead with vision, then build systems around it so creativity remains protected all the way through execution.
How do you handle projects in different countries while keeping your vision consistent?
Consistency comes from values, not aesthetics. I adapt to culture, craft, and context, but the core principles remain the same. Intention, clarity, and excellence. When those are present, the vision translates globally.
When you speak at big international events, what message do you hope people take away?
That design is not decoration. It is power, responsibility, and authorship. I want people to understand that what we create shapes how others live, feel, and lead. That awareness changes everything.
You support many charities. Why is giving back important to you, and what causes do you care about most?
Giving back creates balance. Success without contribution is incomplete. I am especially passionate about education, women empowerment, and community focused initiatives that create long term opportunity rather than short term aid.
How do your personal values affect the kinds of projects and partnerships you choose?
I choose alignment over scale. Integrity, respect, and shared vision matter more to me than visibility alone. Every partnership reflects my name and my values, so I am intentional about where I invest my energy.
What advice would you give to women who want to grow in design, business, or leadership on a global level?
Develop clarity before seeking validation. Build skill before seeking attention. And never confuse visibility with authority. When you commit to excellence and intention, recognition becomes a result, not the goal.
