What happens when heritage meets hustle? Progeny Coffee brews a bold new story, where every sip fuels change.
Let your morning brew stand for something more.
San Francisco, CA —
There’s a new name shaking up the specialty coffee scene and it’s not just about bold flavors. Progeny Coffee, a women co-founded, farmer-led coffee company, is changing what it means to drink coffee with purpose.
At its core? A single, radical idea: what if coffee didn’t just taste good but did good too?
Born from the highlands of Colombia and now brewing change in the heart of San Francisco, Progeny Coffee is leading a movement grounded in fairness, transparency, and dignity.
Maria Jose Palacio
A Brand Rooted in Legacy, Built on Purpose
Maria Palacio, co-founder and CEO of Progeny Coffee, knows this story because she lived it. Raised on a fifth-generation coffee farm in Colombia, Maria witnessed firsthand the struggles that coffee farmers silently endured long hours, unfair pricing, and little chance for generational wealth.
“I grew up watching my family pour their hearts into every harvest, only to struggle,” says Maria Palacio. “When I moved to the U.S., I couldn’t shake the feeling that something had to change.”
And it did.
In 2016, Maria and her husband John T launched Progeny Coffee not as a trendy coffee startup, but as a mission-driven company to bring farmers out of poverty by rewriting the rules of trade.
Beyond the Cup: Brewing a Chain of Empowerment
At Progeny, every bag of coffee tells a bigger story.
By cutting out middlemen and paying farmers up to 240% above Fair Trade prices, the company ensures that more money goes directly to the people who make the coffee possible.
But the impact doesn’t stop there.
Progeny reinvests in farming communities through its Beyond Trade Impact Fund a nonprofit initiative focused on farmer education, sustainable practices, and lifting the next generation of growers.
It’s not a side project. It’s the heartbeat of the brand.
Resilience in the Face of Crisis
Like many mission-driven companies, Progeny faced its toughest test during the pandemic. The brand lost nearly 97% of its revenue overnight.
But rather than close their doors, Maria and her team rebuilt stronger and smarter.
“Coffee is about connection,” says Maria Palacio. “And during those dark months, it was the community that kept us going.”
That same spirit now lives in Progeny’s thriving café in San Francisco, where customers don’t just enjoy handcrafted brews they experience a story of resilience, hope, and conscious business in action.
Why Now? Because Coffee Can Be a Catalyst
In a world where consumers are looking for meaning behind their purchases, Progeny Coffee offers more than caffeine it offers connection.
With a growing presence across social media (@progenycoffee), partnerships with Fortune 500 companies, and a reputation for radical transparency, Progeny is quickly becoming a voice of authority in ethical sourcing and conscious consumerism.
From the fields of Colombia to the boardrooms of Silicon Valley, the brand is proof that you can scale a business without sacrificing your soul.
What Makes Progeny Different?
It’s not just the origin of the beans. It’s the origin of the mission.
Founded by a woman who knows the farmer’s reality firsthand, Progeny is built on deep experience, clear expertise, strong leadership, and unwavering trust.
And that trust? It shows up in every sip.
Now Brewing: The Future of Coffee
If your brand is looking for a supplier who understands impact, or if you’re a consumer who wants your daily ritual to reflect your values, Progeny Coffee isn’t just an option.
It’s the future.
So the next time you reach for a cup, ask yourself, does your coffee work as hard as the people who grew it?
With Progeny, the answer is yes.
For more information, visit Progeny Coffee
Follow the journey on Instagram @progenycoffee
Connect with the founder on LinkedIn Maria Palacio
