Tenter blends mod culture, Ivy League inspiration, and modern fit for an effortless, quiet luxury wardrobe.
Gilmore Deck Jacket, Ripstop Cotton, Moss
Some fashion brands are loud. Others are confident in a quieter way. Tenter embodies an assured self possession; designed for the individual who knows their own mind and who moves through the world with purpose and poise.
Founded in London in 2023 by wife and husband team Michelle Anderson and Dan Witchell, Tenter is built around sharp tailoring, quality fabrics, and pieces that feel personal. The brand’s aim is simple and honest: to create garments that connect with the wearer, so when you put them on, you feel like you’ve finally found a style that truly fits you.
The name Tenter has a thoughtful meaning behind it. Historically, a “tenter” was a large wooden frame used to stretch fabric while it dried. The tension from this process inspired the phrase “on tenterhooks.” For Michelle and Dan, that idea perfectly captures what it feels like to design clothing, the creative tension, the excitement, and the careful process of turning an idea into something real.
Tenter’s inspiration comes from the design cultures they love most. You can see hints of UK mod style, 1950s Ivy League fashion, and the confident, masculine tailoring worn by Diane Keaton in Annie Hall. Their taste also connects strongly with the clean, timeless approach of designer Margaret Howell. Together, these references shape a collection that feels classic, but never outdated.
The latest Tenter collection is made for men and women who want to build a wardrobe with a quiet luxury feel. What makes it stand out is the brand’s modern approach to gender. The pieces are identical for men and women, but the tailoring is designed carefully around the male and female form. This gives a better fit, better comfort, and a more polished finish. Many customers have shared very positive feedback, especially about how the clothing sits on the body.
Another strength of Tenter is how flexible the pieces are. Depending on the wearer, they can be styled as a full look or used as a structured base for creative layering. This makes the collection easy to wear in everyday life, but also exciting for people who love personal styling.
Fabric is a major part of the Tenter identity. The brand focuses on high-quality textured fabrics designed to last, giving depth and detail without needing bold prints or heavy branding. Their selection includes cotton twills, seersuckers, heavy cotton jerseys, and ripstops, each chosen for durability, comfort, and character. These are pieces you can wear again and again, and they only get better with time.
Tenter also acknowledges the impact of fashion on the planet. Instead of making big claims, they follow a clear policy of 100% transparency. They work with SMETA-approved factories, meaning they follow key sustainability standards including labour practices, health and safety, environmental checks, and business ethics. They also use Better Cotton, and their packaging reflects the same care, with marine-friendly garment bags and orders shipped in repurposed potato sacks.
“We want the wearer to slowly fall in love with our pieces so they become like an old friend that makes them feel grounded and understood.”
— Dan Witchell; Designer
Tenter is not just selling clothes. It is offering a feeling, calm confidence, strong design, and a sense of belonging. With timeless tailoring, rich fabrics, and a thoughtful approach to production, Tenter is building a wardrobe for people who know that real style doesn’t need to shout.
Instagram: @tenter_official
