A bright, craft-led winter collection made to wear, love, and keep for years. Sustainably made, beautifully finished, and backed by Lowie’s free lifetime repairs.
Winter fashion often falls into the same routine: dark colours, safe layers, the usual pieces that keep you warm but rarely feel exciting. Lowie AW25 arrives with a different energy. It feels fresh, joyful, and full of colour, reminding us that cold-weather dressing can still be fun. This season, Lowie celebrates what the brand does best: bold knitwear, playful prints, and everyday pieces that feel good to wear. AW25 isn’t designed for a moment. It’s designed to become part of your life, and stay there for years.
Founded in 2002 by designer Bronwyn Lowenthal, Lowie has always stood for sustainable womenswear with a strong creative soul.
The label is built on a deep love for traditional handicraft techniques, heritage elements, and respect for the environment. It’s visible in every piece. Every collection carries a sense of personality, colour, and care that feels rare in modern fashion.
Bronwyn’s story adds a deeper layer to the brand. Raised on the wilderness island of Tasmania, she grew up close to nature, learning early why protecting the planet matters. Her love for clothing started young too. By her early teens, she was already upcycling pieces and selling them at local craft markets.
After studying fashion in Brisbane, she travelled through Southeast Asia, exploring ` and handmade techniques. A key moment came in Turkey, where she discovered hand-knitted socks made from colourful yarn scraps. She brought them back to London for friends, and those socks became Lowie’s very first product: the now-iconic Lowie Turkish Socks.
That same spirit of craft and colour runs through Lowie AW25.
The collection is built around warm, wearable pieces with strong design details. At the heart of the range are Scottish-made lambswool knits, rich in texture and made to handle real winter weather. These are statement knits, but still easy to style. You can wear them with denim, trousers, or layered over dresses, and they always bring a sense of warmth and character.
Alongside lambswool, AW25 also introduces soft alpaca layers, giving the collection a cosy, luxurious feel without being heavy. Lowie balances comfort with shape beautifully. The silhouettes feel relaxed, modern, and designed for movement.
The collection also includes easy everyday staples like relaxed trousers, denim, and jackets. These pieces bring structure to the wardrobe, making AW25 feel complete rather than seasonal. It is the kind of collection where everything works together, but each piece still has its own charm.
Lowie’s signature details are everywhere: playful patterns, bold colour palettes, and thoughtful finishes inspired by traditional techniques like embroidery, knitting, appliqué, and screen printing. There is a handmade feel to the collection, but it never feels old-fashioned. Instead, it feels modern, feminine, and full of life.
And most importantly, AW25 stays true to Lowie’s promise: slow fashion, done joyfully. Every garment is made by artisans earning fair wages in safe environments, using natural and recycled materials wherever possible. Lowie designs for longevity, keeps waste minimal, and encourages cost-per-wear thinking. Their message is clear: buy less, choose better, and keep your clothes for longer.
The standout commitment is Lowie’s free lifetime repairs, a rare and powerful promise that supports circular fashion in a real way.
“‘I love colour and am driven by handicraft elements from around the world. I want to make products that are the best possible quality for the price, things that women love to wear time and again’.” — Bronwyn Lowenthal, Founder of Lowie
Lowie AW25 is more than a winter collection. It is a celebration of colour, craft, and clothing that lasts. In a fashion world that often feels rushed and disposable, Lowie offers something calmer and more meaningful: pieces made with heart, designed with responsibility, and created to stay in your wardrobe for years.
Because real style is not about wearing something once. It is about wearing it again and again, and loving it more every time.
